Articles and Peer-Reviewed Conference Publications
Guha, R., Slabbers, T., Fragkos, I., Avgerinos, E., and Zuidwijk, R. (2025). “The effect of a third-party facilitator on supply chain collaboration: Evidence from the Dutch supply chain network.” Business Strategy and the Environment, 34(8), 10856-10880. Article Link (JCR- Q1, ABS-3, ABDC-A).
SSRN: http://dx.doi.org/10.2139/ssrn.4282812 (Top 10 most downloaded papers 60 days since uploading)
Pandey, A., Guha, R., Malkar, N., and Pandey, N. (2019). “Marching Towards Creating Shared Value: The Case of YES Bank.” Asian Case Research Journal, 23(2), 289-312. Article Link
Guha, Reeju: “First-Come, First-Serve? Gig Worker Performance and Task Allocation in an On-demand Platform”, in 6th European International Conference on Industrial Engineering and Operations Management, 2023. Article Link
Guha, R., Corsten, D., and Dada, M. (2023). “Intra-day and Long-term Learning and Forgetting in Gig Work.” Under review.
Winner (1st Place), Graduate Student Paper Competition at the 6th European Conference on Industrial Engineering & Operations Management (IEOM), Lisbon, Portugal, 2023
Available at SSRN: https://dx.doi.org/10.2139/ssrn.4899391
Presented (virtually) at Consortium For Operational Excellence in Retailing (COER) 2022, co-organized by Harvard Business School and The Wharton School, USA (https://fishmandavidson.wharton.upenn.edu/wp-content/uploads/2024/05/COER2022Agenda060122.pdf)
Guha, R., and Corsten, D. (2023). “Improving Picking Performance in Shared-Asset Online Grocery Platforms via Temporal Decoupling and Role Specialization.” Under review.
3rd Place, Graduate Student Paper Competition at the 14th International Conference on Industrial Engineering & Operations Management (IEOM), Dubai, UAE, 2024
Available at SSRN: https://dx.doi.org/10.2139/ssrn.4899393
Presented by Prof. Daniel Corsten (co-author) at Tiburg University's Seminar organised by the department of Information Systems and Operations Management on 24th September 2024 (https://www.tilburguniversity.edu/about/schools/economics-and-management/news-and-events/seminars/isom)
Guha, R., and Corsten, D. (2024). “Operational Reliability in Online Grocery: Gig Workforce Capacity, Service Failures, and the Dynamics of Switching and Churn.” In preparation to be submitted.
2nd Place, Graduate Student Paper Competition at the 15th International Conference on Industrial Engineering & Operations Management (IEOM), Singapore, 2025
Available at SSRN: https://dx.doi.org/10.2139/ssrn.4899401
Presented at CUNEF University Brown Bag Seminar on 4th December 2024 (https://www.cunef.edu/en/faculty-and-research/research/seminars-and-other-activities/)
Guha, R. with Gachara, J.W., Özdemir, B.N., and Salvador, F. (2026).
"Interaction dynamics between users and platforms: Understanding farmer engagement in agricultural advisory services." In preparation to be submitted.
Target: Manufacturing & Service Operations Management Special Issue on Operations Management on Developing Economies
Guha, R. Teaching Case: "Eurocart: Balancing Speed and Service in Online Grocery Deliver".
Ministry of Science, Innovation, and Universities, Spain.
Research grant to study how the digital divide shapes internal organizational dynamics and external market relationships in the digital era (PID2024-161026OA-I00).
Amount granted: 81,375€ from 2025-2028 (3 years).
Primary investigators: Ching Liao and Andreea Trifu; Supporting investigators: Reeju Guha and others.
Awarded full scholarship of €18,834 gross/year for the Ph.D. Program at IE Business School from 2019 - 2024